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How Affiliates Can Succeed Using Ezine Marketing
By Anik Singal
The Importance of Ezines in Marketing

If you want to be successful in marketing, your top traffic building technique should include using online newsletters – also known as Ezines.

Ezine marketing involves giving your subscribers something interesting to read on a regular basis. marketing using Ezines is becoming more popular as people recognize it as an efficient way to increase traffic to an product site. Here are a few other important tools that should be used along with your Ezine efforts.

Auto Responders


To make the best use of your time and reach a wider audience with your marketing, an auto responder is a must. Use a well-established auto responder service like Aweber.com. They provide you with several templates and scripts that you can use to personalize the Ezine. Auto responders like this also give you the ability create your own design and link to your blog or web-site.

Once you have your template, you can input newsletters in advance and set up a date for them to be sent out. They will then be automatically sent to your subscribers on the dates that you requested.

Include a Free Offer on Your Web Page

Even though some people claim that you can make money without a web-site, if you want to do any PPC advertising, you definitely need at least one web-site. At first, you can buy a generic name (example: 123info.com). Then, you can link products to sub-pages of the main page, using the product

name as part of the web-site link (example: 123info.com/affiliatemarketing.html)

A web site will also allow you to request information from your subscribers. It's not always easy to build a list of subscribers, so be sure to offer something of value if you want people to give away their name and email address.

Usually, this is an eBook connected to the product that you are promoting. If you don’t already have an eBook, see if you can buy resell rights to an eBook in your niche.

Your web page should always promote your product while engaging visitors to your site through bits of information about the eBook that you are giving away.

Then, at the bottom of the page, offer a subscription to your Ezine and let your customers know that they can receive the eBook as a bonus for becoming your subscriber.

Free Gifts for Subscribers


Another way to entice visitors to subscribe to your Ezine, is to offer one or more free gifts (not an eBook) in exchange for their email address. You might even consider investing a few dollars in wristbands or calendars that advertise the product. This keeps you and your product at the forefront of a subscriber’s mind (and also allows you to collect their full name and address).

Once they are subscribers, you can continue to promote your products through the Ezine. If you give your subscribers something that is worth reading, they will come to trust you and will continue to read the newsletters that you send them.
Written by the staff at Affiliate Classroom Magazine. The Affiliate Classroom was developed by Anik Singal, an expert on boosting affiliate sales using the latest techniques, including blogging and Web 2.0 bookmarking. Take a Video Tour of the Affiliate Classroom and find out how Anik earned $10,466 in just 60 days using proven marketing principles.

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